Research.
We read over 200,000 news sources and pick out the stories that matter to your business.
Read the right stories Find the right journalist Build relationships you own
Why now
Why being in the media matters more now, not less
AI answers are built on publications. When someone asks an AI tool who the experts are in your field, the answer often draws on what trusted outlets have published. If you're not in those outlets, you're not in the answer.
Newsrooms are shrinking. Fewer journalists are covering more ground, so they need sources who make their job easier. A relevant, well-timed pitch is more welcome now than it's ever been.
More people are reading, watching and listening, in more places. One piece of coverage travels further than it used to: shared, clipped, quoted and cited.
The pitch
Your competitors are paying US$5,000 a month for this. You don't have to.
Some of the businesses you compete with pay a PR firm thousands a month for research and introductions. You can be in the same conversations, often before they are, for a fraction of the price.
You're smarter than that.
What it does
Everything you were paying a PR firm for, every morning by 7am
Ideas.
Five ways to respond each day: an op-ed, a fresh angle, a letter to the editor, or you as the expert source.
Vetting.
Every idea is compared with the opinion and commentary already published on the story, so you can see whether you'd be adding something new.
Connecting.
For every idea, the journalist who wrote the story behind it, with links to their LinkedIn and X where the news source gives us one. You decide who to approach.
Then it's over to you. Pick an idea, write your pitch and send it from your own email. Nothing is ever sent to a journalist for you.
The button
Should you comment
on this story?
Every idea comes with an honest verdict: yes, maybe, or not this one. See something in your reading list you want to respond to? Hit Respond and get an angle in seconds, with the journalist behind the story.
Find your angleA little judgement goes a long way.
Not every story needs your opinion.
The right one does.
What success looks like
Here's what a good first six months looks like.
Week 1
Your first pitch goes out, to a journalist who wrote about your topic this month.
Month 1
Your first replies. Every journalist who answers is the start of a relationship you own.
Month 3
Your first coverage. Published pieces about you are part of what AI tools, customers and investors find when they look you up.
Month 6
A warm list of journalists who know your name, a record of what you stand for, and a habit of showing up in your industry's conversations before your competitors do.
This is what you're working toward, not a promise. Coverage depends on editors saying yes. What we promise is below.
Comparison
Your desk. Your voice. Your relationships.
| Feature | PR firm | EarnedDesk. |
|---|---|---|
| Cost | US$5,000+ a month | From US$199 a month |
| Research | Their team, weekly | Every morning |
| Ideas | In a monthly meeting | Five a day, tied to today's news |
| Vetting | Their judgment | Checked against what's already published |
| Connecting | Their contacts list | The journalist behind each story |
| Who sends it | They do | You do, in your own voice |
| Relationships | Theirs | Yours, and you keep them |
Pricing
Try it free for 3 days.
Includes your daily brief, five ideas a day, the journalist behind each story, and a coverage search.
Start your 3-day free trial
Card required, nothing charged for 3 days.
Monthly
US$199
Per month, cancel any time
Founding rate · 12 months upfront
US$500
Limited beta pricing
For agencies and teams
More than one business, or want a hand getting started?
Agency
US$149
per business, per month
- 3 to 25 businesses on one account
- From US$447 a month
- Ten responses a day per business
- Choose how many businesses at checkout. Billed monthly, no trial.
Bootcamp
Price on application
Run by our media team
Our media team works alongside you: pitching support and media training, run bootcamp style, so you end up able to do it yourself.
Ask about BootcampFAQ
Fair questions. Straight answers.
Will I get coverage?
No tool can guarantee that, and anyone who does is overselling. What EarnedDesk gives you is the right story and the right journalist at the right time. The pitch, and the relationship, are yours.
Why does coverage matter if people use AI to search?
Because AI tools often draw their answers from published sources. Being quoted in a trusted outlet is one of the clearest ways to show up when someone asks who the experts are.
How much time does it take?
About 15 minutes a day. Three of your five daily ideas take under 10 minutes to act on.
Do I need PR experience?
No. Every idea comes with the angle, why it's timely and a suggested format, so you know what to say.
Where do the journalist details come from?
From the byline on the article behind each idea. Where the news source gives us a public LinkedIn or X profile we link to it, and otherwise we give you a search link. We only point you to contact details the journalist has made public. We don't share personal email addresses, because passing them on without consent would breach their privacy.
How is this different from Muck Rack or Cision?
Those are media databases built for PR teams and priced for them. EarnedDesk is built for the business owner: it reads the news each morning, tells you which stories are worth commenting on, shows the journalist who wrote each one and gives you an angle to respond with. You send it yourself. If you run a PR agency, there is an Agency plan that powers your team's angles and ideas every day. See the Agency FAQ below.
Is this a HARO replacement?
Not exactly. HARO-style services wait for journalists to post requests. EarnedDesk works the other way: it finds stories already in the news and gives you a way in, so you pitch first instead of waiting.
Can I use it in Australia or the UK?
Yes. Set your markets and the outlet types you care about in your profile and the daily brief follows them.
Do you have a plan for agencies?
Yes. Agency is US$149 per business per month, for 3 to 25 businesses on one account, with ten responses a day per business. Sign up, choose the Agency plan at checkout and pick how many businesses. No trial.
Can your team help with the pitching itself?
Yes. Bootcamp pairs you with our media team, who work alongside you on pitching and media training until you can run it confidently in-house. Pricing is available on application.
How much does a PR agency cost?
Retainers commonly run US$5,000 a month or more, which is the figure we compare against. EarnedDesk is US$199 a month.
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